About Toylura
Where Every Toy Begins With a Child’s Dream
Toylura is not just a toy brand. It is a promise made on a quiet road, to a child who had nothing but a wish. Born in 2025 and already trusted by families across India through Amazon and Flipkart, Toylura was built with one heart and one mission, to make sure that no child ever has to stand outside a toy shop and walk away empty handed. From newborns taking in the world for the first time to teenagers discovering who they are, Toylura has carefully curated toys for every age group from 0 to 16 years, with thoughtful variations that match exactly where your child is in life. Because here, every toy carries something bigger than just play. It carries knowledge, curiosity, joy and the belief that every child deserves magic in their hands. Magic in every play.
OUR MISSION
At Toylura, our mission is to put the right toy in the right hands, for every child, from every background. We believe that play is how children learn to dream, grow and understand the world around them. That is why we do not just sell toys, we choose them with purpose, with safety and with love. A part of everything we earn goes back to the children who need it most because we believe that joy should never be a privilege. At Toylura, every purchase you make helps another child smile somewhere in India.
OUR VISION
Our vision is simple and it is bold. Toy in every hand. No child without a toy. In the next few years, Toylura aims to be present in the hands of every Indian child, regardless of where they live or what they can afford. Through our CSR commitment, we are building a future where underprivileged children receive age appropriate toys that spark knowledge, fun and curiosity in equal measure. Toylura is not just growing as a brand. It is growing as a movement.
ABOUT THE FOUNDER - SEEMA GUPTA
Some businesses are built in boardrooms. Toylura was built on a road.
It was an ordinary day when Seema Gupta was travelling to her parental home. Through the car window, she noticed a young child standing outside a toy shop, eyes fixed on a small aeroplane, feet not moving, hope not fading. She stopped and asked him what he wanted. He told her he loved that aeroplane but did not have enough money to buy it. That one moment changed everything.
Seema did not just buy him the toy and drive away. She carried that child’s wish with her and turned it into a brand. Toylura was born from that exact moment, from the quiet resolve of a woman who decided that no child should ever have to walk away from something that could spark their imagination.
But Seema Gupta was already no stranger to building things from scratch. With over five years of entrepreneurial experience across multiple business verticals including apparel and lifestyle, she had long proven that she had the instincts, the resilience and the vision to run successful ventures. She is a certified Mobile Numerologist, a 3D Hand Casting Business professional and a Business Advisor associated with Dr. Vivek Bindra at Bada Business, one of India’s most respected business platforms. Her recognition at the UPPSC Interview level reflects a woman who has consistently shown up, levelled up and never settled.
Today she runs Toylura with a dedicated team of five, managing everything from product curation to customer experience with the same personal attention she has given every business she has ever built.
And woven into Toylura’s core from day one is a CSR commitment that ensures a part of every rupee earned reaches the underprivileged children of India, because for Seema, this was never only about business. It was always about the child on that road, and every child like him.
Toylura is her most meaningful chapter yet. And she is only just beginning.